In this first new and totally revised edition of the over one million copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Product details
- ASIN : 0887307280
- Publisher : Harper Business; Updated, Subsequent edition (October 14, 2004)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 9780887307287
- ISBN-13 : 978-0887307287
- Item Weight : 7.6 ounces
- Dimensions : 5.31 x 0.65 x 8 inches
- Author: Gerber, Michael E.
- Binding: Softcover