![The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer](http://www.brilliantreadsbookstore.com/cdn/shop/products/9781984822567-l_{width}x.jpg?v=1672717432)
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.